Affiliate marketing guide for beginers
58Have you just landed in
the world of online affiliate marketing and are a bit lost? Do not panic, because I will give you some tips.
If you have a website and you're
thinking about how to monetize it through affiliate programs and platforms you
should read the next lines.
1 - What is an Affiliate Program?
Affiliation is like a sponsorship
agreement between you (the affiliate site, eg www.superhotels.com) and
advertisers (the professional sector, for example, Hotel Booking, etc) who will
remunerated you by way of commission each lead or sale
generated from your website.
This action can result in several
ways:
- Pay to click
- Compensation for double click
- Pay per impression or cost per
thousand impressions CPM
- Pay per form filled
or subscription
-
Pay per sale generated
You'll have to look at the rate of
return that each program or campaign gives you.
Depending on the type of
remuneration that the advertiser will pay per the action of your website visitors
(click, double click, cpa, etc)
2 .- The affiliation platforms: How do they work?
The affiliation platforms play an
intermediary between merchants / advertisers and affiliates/publishers (ie,
you).
Thanks to them, you won’t have to
create an account for each trader (there are thousands) and you’ll be able to
manager all your campaigns through a single interface with a single payment for
all your commissions.
Each platform offers you a multitude
of programs in a variety of topics (travel, High Tech, beauty, sports, games on
the net and etc)
Each program has its own
remuneration, defined for each e-merchant.
Once registered and created an
account at one of the platforms, you can subscribe to the campaigns that
interest you.
Once accepted for a particular
program (each advertiser can have different acceptance criteria), you can get
banner ads and other promotional tools available to install in your web and
publicize their products.
Each
banner will have a specific link different for each publisher (you) so the
platform can identify you generated the lead or sale.
3 – Platforms and Advertisers
The first step is to identify the
sponsors / advertisers to better correspond to the objective / target of your website.
To do this, you must identify in advance the profile of
your visitors, in addition to what they want, or might be interested, in order
to maximize the similarity between advertiser and the profile of your visitors.
Then, you have to choose the form of
payment that best suits your site, either click, CPM, or CPA (lead, sale).
Note: There is the possibility of
working with all these formats remunerative at a time, ie at the same time
collaborating with an affiliate platform and a platform for sponsored links, or
even click, CPM, etc. You'll have to see if they are
compatible with each other and if it’s worth to work with different formats or
only one.
One of the advantages we have is
that webmasters can be members of multiple platforms simultaneously, and choose
the best benefits to work with.
Thus we can compare the different
affiliate programs and discover the advantages of each one, and what may be
most appropriate for our project.
To find these advertisers that are
of interest to us, the first thing you should do is to see the complete list of
which are made available from the various platforms.
When the registration is accepted
(may take several business days), you can begin to disseminate advertising and
start generating revenue in order to monetize your website.
4 - Tips for integration
The main mistake of beginners is to "flood"
their website with advertising banners,
which is counterproductive and will deflect users.
- Effect "Christmas tree",
the project looks more like an online advertising tree rather than a serious
project
- Difficulty to manage all
advertisers and campaigns often last a certain time, resulting in broken link
failure banners, etc etc.
- Such intrusive ads is annoying to
your visitors and makes them uncomfortable, which will visit your site once and
never again.
The golden rule here is to reward
quality over quantity.
It is therefore important to
identify precisely the theme of your site and the nature of your visitors,
selecting a small number of programs in your field of activity.
Reputation, compensation, quality of
the program, etc : for you to select, depending on your criteria.
Use at the same time, banners,
scripts and text links on your pages, for example, an affiliate link at the end
of a text, to redirect to a portal of e-commerce is very effective.
5 – Any questions or want to learn
more?
Leave a comment and I will reply to
you. My website about this stuff is Dinheiro e Afiliados. Take a lookg and know more about, SEO techniques,
blogging for cash and how to become an affiliate master.!







James Lamar 11 months ago
Just to let you know...your Dinheiro e Afiliados link doesn't work.